How Much Does A 60-Second Animated Explainer Video Cost?

Understanding the Investment for a 60-Second Animated Explainer Video.

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How Much Does a 60-Second Animated Explainer Video Cost?

The cost of a 60-second animated explainer video can vary significantly based on several key factors including complexity, style, and level of customization. Generally, you can expect to pay anywhere from **$1,000 to $50,000** or more for high-quality animation.

On the lower end of the spectrum, simpler projects that utilize template-based animations may fall around the **$1,000 to $5,000** mark. These videos often employ pre-existing designs and require less creative input. Conversely, a bespoke animated video, crafted from scratch with unique storyboards, characters, and animations, can command prices exceeding **$15,000 to $50,000**.

Factors Influencing the Cost of Animated Explainer Videos

Several factors will influence the ultimate price of your animated explainer video, including:

  • Animation Style: Different styles (2D, 3D, motion graphics) require varying levels of skill and time, impacting costs.
  • Length and Duration: While we are considering a **60-second video**, longer or shorter videos will affect overall pricing.
  • Script and Storyboarding: Creating a compelling script and visual story is foundational and may require additional costs for professional writing services.
  • Voiceover and Sound Design: High-quality voiceover artists and original soundtracks can add to the production cost significantly.
  • Revisions and Edits: The number of revisions included within the initial cost can also affect the final price.

Case Studies: Cost Breakdown

Consider the following case studies to illustrate the typical costs associated with animated explainer videos:

  • Startup Company: A startup engaged a firm for a custom 60-second animated explainer video employing a unique character design and original script, totaling **$20,000**.
  • Non-Profit Organization: A non-profit utilized a simpler motion graphic style with basic animations, costing around **$3,000**, which was affordable for their budget while still effectively conveying their message.

Why Invest in High-Quality Animated Explainer Videos?

Investing in a high-quality animated explainer video can yield significant returns for your business. These videos facilitate improved understanding of your product or service, increase engagement across online platforms, and enhance brand perception.

Furthermore, higher quality videos are more likely to be shared on social media, leading to extended reach and increased visibility. The effective communication of complex ideas, paired with visually engaging content, reinforces your brand message and drives conversions.

Making the Right Choice for Your Video Needs

Ultimately, the decision regarding how much to spend on a 60-second animated explainer video should be based on your specific objectives, target audience, and the message you wish to convey. Prioritize quality and effectiveness to ensure your investment pays off in terms of engagement and brand impact.

If you are ready to explore the potential of animated explainer videos for your brand, consider the options available to match your budget and vision.

More Examples of Explainer Video Production

Transform Your Message into a Powerful Story with Our Animated Explainer Video Services

Meet Louisa Clayton

Clayton Bio

Clayton Commercial Arts - Elevate Your Brand with Proven Expertise

If your marketing feels like a black hole for time and money or if you’re struggling to stand out in a crowded marketplace, let’s talk. I’m Louisa, the creative force behind Clayton Commercial Arts, and I specialize in crafting messaging and visuals that cut through the noise, build trust, and deliver remarkable results for your business.

Our Legacy of Excellence

For over three decades, Clayton Commercial Arts has been at the forefront of visual storytelling. From our modest beginnings as a design studio in the late 1980s, we’ve evolved with the times, embracing the latest tools and techniques to deliver innovative solutions. Our commitment to excellence isn’t just about longevity—it’s about continually refining our skills and pushing creative boundaries to deliver unmatched quality.

Our team combines years of experience with advanced degrees in art, design, marketing, and architecture. Certifications from industry leaders like Adobe and Google underscore our commitment to staying ahead of the curve, ensuring we bring the highest level of expertise to every project.

Here are just a few of our notable achievements:

The Unique Expertise Behind Our Success

My journey began with a Bachelor of Arts in Art from the University of Washington, followed by further study at the University of Virginia School of Architecture. This unique combination of creative design and structural precision is the foundation for the results we deliver at Clayton Commercial Arts. Add decades of experience in brand strategy and marketing communications, and it’s clear why leading brands like National Geographic, Chase, Microsoft, and Duke Health trust us with their messaging.

Other Entities for Whom I've Crafted Successful Communications Solutions:
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A Team Designed for Your Success

At Clayton Commercial Arts, success is a team effort. Our specialists in digital marketing, copywriting, and multimedia production collaborate to overcome your marketing challenges and amplify your results. Together, we’re focused on transforming your message into a compelling narrative that connects with your audience and drives measurable growth.

Cutting-Edge Tools That Bring Your Vision to Life

We don’t just follow trends—we lead with cutting-edge tools that deliver precision and creativity. Our arsenal includes:

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Audition
  • Bootstrap
  • Bulma

And our mastery of copywriting ensures that every message is clear, compelling, and aligned with your brand’s goals.

Visuals That Captivate Across Digital and Print

We create more than just designs; we create experiences. From trade show displays to brochures and advertising campaigns, Clayton Commercial Arts ensures your message stands out and leaves a lasting impression, no matter the medium.

Web Design That Inspires Action

Your website should be more than a digital placeholder. We design mobile-friendly, conversion-focused websites that captivate visitors and guide them to take action, ensuring your online presence drives results.

Explainer Videos That Convert

  • Strategic Insights: We dive deep to understand your message and audience.
  • Engaging Copy: Every word is crafted to connect with your audience’s needs and aspirations.
  • Tailored Marketing: Our experience ensures your video is optimized for maximum impact.
  • High-Quality Design: Every frame is meticulously crafted to enhance your brand.
  • Unique Illustrations: Our refined whiteboard-style visuals elevate your story.
  • Dynamic 2D Motion: We create animations that keep viewers engaged from start to finish.
  • Perfect Soundtrack: Music and voiceovers are seamlessly integrated for maximum effect.
  • Cost-Effective Solutions: We deliver premium results without exceeding your budget.
  • Unparalleled Support: We’re with you every step of the way, ensuring a smooth process and exceptional outcomes.

Why Clayton Commercial Arts?

Unlike many agencies, we don’t rely on cookie-cutter solutions. We take the time to understand your unique goals, crafting strategies and visuals that drive real results. When you work with Clayton Commercial Arts, you’re investing in tailored solutions that position your brand for lasting success.

Let’s Build Your Brand’s Future

The spotlight is yours to take—don’t let it slip away. Whether you’re ready to elevate your business image or achieve record-breaking results, Clayton Commercial Arts is here to guide you. Contact us today and let’s create campaigns that set your brand apart.

What Our Clients Say!

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“Huzzah!” “Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development

“Amazing Job” “I honestly don’t know how one person can have so much talent! Louisa's drawings, knowledge of music and technology, and impeccable attention to detail all brought my vision to life. Throughout the entire process, she was incredibly patient and encouraging. Best of all... she did an amazing job of conveying my message to viewers of this adorable video. Thank you so much, Louisa!”

- S.P., Owner
Go2Speech

Clayton Commercial Arts - Elevate Your Brand with Proven Expertise

If your marketing feels like a black hole for time and money or if you’re struggling to stand out in a crowded marketplace, let’s talk. I’m Louisa, the creative force behind Clayton Commercial Arts...

Animation Techniques & Styles

Explainer Video Production & Strategy

Content, Style & Advanced Topics

What Animation Style Is Best For A Corporate Explainer Video? 2D Vs 3D Animation For Explainer Videos: Pros And Cons? Do Explainer Video Companies Write The Script For Me? How Long Does It Take To Make An Animated Explainer Video? Can I Get A Rush Job On My Explainer Video If I Am On A Tight Deadline? How Many Revisions Are Included In A Typical Explainer Video Package? What If I Do Not Like The Final Animation—Can I Get A Refund? Where Do Explainer Video Companies Find Voice-Over Talent? Can I Pick The Voice Actor For My Animated Video? Does An Explainer Video Actually Increase Website Conversions? How Do I Measure ROI From An Animated Explainer Video? In What Format Do Explainer Video Companies Deliver The Final File? How Do I Embed My Animated Explainer Video On My Website? Is It Possible To Make My Explainer Video In Multiple Languages? Can I Get A Live Action And Animation Hybrid Explainer? Do I Own Full Rights To The Video After It Is Produced? How Do I Update My Explainer Video If My Product Changes? How Do I Compare Quotes From Different Explainer Video Agencies? Why Choose A Professional Studio Over Cheap Online Gigs? What Questions Should I Ask Before Signing A Contract With An Animator? Is There A Guarantee On The Results Of An Explainer Video? How Do I Know If An Explainer Video Will Resonate With My Target Audience? Can I See Before-And-After Stats From Companies That Used Explainer Videos? Is There A List Of Top Rated Explainer Video Producers With Reviews? Which Explainer Video Company Specializes In Tech Or SaaS? Are There Any Subscription Based Services For Creating Multiple Explainer Videos? What Is The Average Turnaround Time For A 90 Second Animated Explainer? Do I Need To Provide My Own Storyboard, Or Will They Handle It? Can I Include Custom Illustrations Or Branding Elements In The Animation? Should I Use Whiteboard Style Animation For A More Educational Tone? Can I Hire An Explainer Video Company For Ongoing Video Marketing Support? Which Explainer Video Style Is Best For E-commerce Product Demos? How Can I Track Viewer Engagement On My Explainer Video? Do Explainer Videos Help Reduce Bounce Rate On My Website? What Is The Optimal Length For An Explainer Video — 30 Seconds Or 2 Minutes? Does An Explainer Video Help With SEO Or Google Rankings? Should I Host My Explainer Video On YouTube, Vimeo, Or My Own Website? Do I Need Closed Captions Or Subtitles For My Explainer Video? Is Kinetic Typography Effective For Explaining Complex Ideas? Can I Combine Motion Graphics With Live Action Footage In One Explainer Video? How Do I Update My Explainer Video If My Business Rebrands? Are Comedic Elements A Good Idea In A Serious B2B Explainer Video? How Do I Get A Custom Character Or Mascot In My Animated Video? Can My Explainer Video Be Used At Trade Shows Or Conferences? What Is The Difference Between A Product Demo Video And An Explainer Video? Is It Worth Localizing My Explainer Video For Different Language Markets? Can An Explainer Video Help Onboard New Users To My Software? Are Explainer Videos Suitable For Non-technical Audiences? Which Industries See The Highest ROI From Animated Explainer Videos? Do I Need To Worry About Licensing Background Music For My Explainer Video? How Often Should I Refresh Or Redo My Explainer Video Content? How Can I Use AI Or Machine Learning In My Explainer Video? Do Explainer Videos Help Convert Cold Leads Into Paying Customers? Is It Better To Use A Comedic Approach Or Stick To A Serious Tone For My Audience? Are There Any Free Tools To Make Simple Animated Explainer Videos? How Do I Create A Mini Teaser Or Trailer For My Explainer Video Campaign? What Is The Best Length For A Video Ad On Social Media Versus A Website Explainer? How Do I Incorporate Real Customer Testimonials Into An Animated Explainer? Does An Explainer Video Help With Email Marketing Click Through Rates? Can I Use My Animated Explainer As Part Of A Pitch Deck For Investors? What Is The Best Resolution Or Format For Playing An Explainer Video At Events? How Do I Ensure My Explainer Video Stands Out From Competitors? Can I Repurpose My Explainer Video Footage For Future Marketing Materials? Which Animation Techniques Best Simplify Complex Data Or Graphs? Is A Voice Over Absolutely Necessary For An Explainer Video? Do I Need Separate Versions Of My Explainer Video For Mobile Vs. Desktop Viewers? What Is The Difference Between An Animated Explainer And A Tutorial Video? Can I Use Stock Footage Or Stock Images To Reduce Costs In My Explainer Video? How Often Should I Mention My Product Name In A 90 Second Explainer? Is It More Effective To Have A Protagonist Character In My Animation? Do I Need To Provide My Own Translation If I Want Multilingual Subtitles? Are Animated Explainer Videos Still Effective In 2025? Should I Use 2D, 3D, Or 2.5D Animation For My Explainer Video? How Do I Make Sure My Explainer Video Script Is Engaging For Viewers? Is Lip Syncing Characters To The Voice Over Worth The Extra Cost? Can I Mix Live Action Footage With Animation In A Single Explainer Video? How Do I Track Viewer Engagement And Watch Time For My Explainer Video? What Is A Good CTA (Call To Action) To Include At The End Of My Animated Video? Do I Need Closed Captions Or Subtitles For My Explainer Video? What Color Schemes Keep People Watching An Animated Explainer Video? Should I Host My Explainer Video On YouTube, Vimeo, Or My Own Website? Do Comedic Explainer Videos Help Me Stand Out In A Serious Industry? Can I Reuse The Script From My Explainer Video As A Blog Post Or Ad Copy? Is A Voice Over From A Famous Actor Worth The Extra Investment? How Do I Handle Multiple Languages For A Global Audience? Should I Have A Brand Mascot That Appears In All My Explainer Videos? Which Is Better For Apps: Character-Based Animation Or Kinetic Typography? Can I Add Real Customer Testimonials Or Quotes In The Animation? How Long Should An Explainer Video Be For Maximum Viewer Retention? Do I Need To Create Different Versions Of My Explainer Video For Social Media? Is It Possible To A/B Test Different Versions Of The Same Explainer Video? What Is The Difference Between A Tutorial Video And An Explainer Video? How Often Should I Refresh Or Remake My Animated Explainer Video? Can An Animated Explainer Reduce Customer Support Requests? Is It Okay To Include Humorous Elements In A B2B Explainer Video? Can An Explainer Video Help Me Secure Investor Funding? What If My Product Changes—Can The Video Be Updated Easily Later? Are There Retainer Packages For Ongoing Explainer Video Content? What Project Management Tools Do Explainer Video Agencies Usually Use? Should I Use My CEO Voice For A More Personal Explainer Video? Can I Embed Interactive Elements Or Clickable Hotspots In My Video? How Do I Incorporate Real Product Screenshots Into An Animated Video? Are Fancy Transitions And Special Effects Necessary Or Too Distracting? Does An Emotional Storyline In My Explainer Lead To Higher Viewer Retention? Can I Create Multiple Short Segments Instead Of One Long Explainer? Should My Explainer Video Focus On One Product Or Multiple Offerings? How Do I Integrate User Data Or Stats Into An Engaging Animation? Do I Need A Separate Voice Over For Each Language Version? Can An Animated Explainer Help Me Outrank Competitors In Google Search? Should I Brand My Entire Video With A Watermark Or Is That Intrusive? What Are The Best Social Media Platforms For Promoting An Explainer Video? Is It Possible To Have A Comedic Punchline Without Overshadowing The Main Message? Do I Need Advanced Data Visualization Techniques For My Technical Explainer? Does Having A Protagonist Character Make An Explainer More Relatable? How Do I Avoid Common Pitfalls Like Cheesy Sound Effects Or Stock Animations? What File Size And Resolution Are Best If I Plan To Show The Video At Events? Should I Create A Series Of Explainer Videos For Different Features Of My Product? Can I Repurpose My Explainer Video Content For A Podcast Or Audio Guide? Do Animated Explainers Work For Highly Technical Industries Like Engineering? Is Color Psychology Important In Choosing The Palette For My Animated Video? Which Animation Technique Is Most Budget Friendly Without Looking Cheap?
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