Whiteboard Animation

For your medical explainer whiteboard video, take a big step up from the usual.
The reasons to choose us are simple.

We take the time to absorb as much information as possible to make sure we get a clear picture of your business, your message and your video needs.

We create a great script that quickly and successfully gets to the essence of your message.

Years of marketing experience guide our script and visual solutions for maximum impact.

Years of design and art direction experience create more aesthetically pleasing scenes.

Our different and more sophisticated painting-style of animated drawing always incorporates color, is straightforward and non-cartoony, and reflects more of a quality feel for your company.

Our hand-drawn scenes are enhanced with motion graphics where appropriate.

Years of music experience and careful attention to audio choices give your video a seamless, professional feel.

Because of our low overhead and workflow efficiencies, we are able to offer great value for your money.

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive

Medical Explainer Whiteboard Video - Health Benefits Notifcations

“Excellent Work!”

“Working with Louisa has been wonderful -- this entire process was so seamless and I couldn't be more happy with the end result. I really appreciate all of her help as well as her excellent work.”

- Nicole F.
Account Manager


Health Care Marketing Whiteboard Video
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
Whiteboard Marketing Video

“Amazing Job”

“I honestly don’t know how one person can have so much talent! Louisa's drawings, and knowledge of music and technology, combined with her impeccable attention to detail, all brought my vision to life. Through the entire process, she was incredibly patient and encouraging. Best of all... she did an amazing job of conveying my message to the viewers of this adorable video. Thank you so much, Louisa!”

- S.P., Owner
Go2Speech
Explainer Video—MARKETING

“Knocked It Out of the Park!”

“On Friday we premiered our new Whiteboard Video for the entire team, and it was received extremely well. Our goal going into the project was to develop a “client-centric” video, that provided us a different visual impact for the viewer - and Louisa knocked it out of the park. Not only was the product fantastic, but working with her was a joy. She has a gift to be able to grasp diverse and complex processes, listen well, and translate those concepts to the screen. She is also patient - 36 emails back and forth on our project - yet acted with a sense of urgency - we completed the project in 6 weeks. I couldn’t be more pleased with the results. In closing, I’ll share a quote from our CFO that speaks to the value of her service: “That was the best money we have ever spent in Sales & Marketing!”

- Hal Bolter, President
RFS Renovates
Whiteboard and Animated Graphics Explainer Video
Whiteboard and Animated Graphics Explainer Video

“Seriousy Wow!”

“Louisa’s videos for Clarino and Tirrenina turned out amazing! We needed a simpler way to explain how our material was made to help us stand out from the competition. Louisa helped us do exactly that. She took our jumbled bullet points and notes and turned it into a fascinating video that’s not just informative, but also very professional and beautiful. Her communication was prompt and she easily understood the concepts we were trying to communicate. I’m definitely planning on more video collaborations with her!””

- Dacie Doucette
MatMarket
Whiteboard and Animated Graphics Explainer Video

“Unmatched Professionalism”

“As the Seed Huntress I travel the globe searching for ancient sacred seeds that hold the stories of our ancestors and the hope for all future generations. The telling of these tales is a gift that must be shared with all—with that intention, by serendipity I was led to the visionary, brilliant artistic wizard and wordsmith Louisa Clayton. Working with a minuscule timeline and a Herculean amount of content, Louisa helped me whittle a monumental treatise of plant stewardship through the generations down to the most salient points. In an animation that is only a few glorious minutes long, we were able to convey the complicated topic of the vital importance of the global conservation of biodiversity with ease. From script, to sketch to scene, she handled all of the nuance with such a joyous enthusiasm and a truly unmatched professionalism! It was nothing short of an ABSOLUTE delight to work with her—anyone who does in the future should count their lucky stars to have arrived in her most capable & creative hands!”

- Sefra Alexandra
The Seed Huntress
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
whiteboard marketing video—finance

“We Love It!”

“Thanks for all your great work! We can't wait to share it widely.”

whiteboard marketing video—finance

“Very Cool Video!”

- R.D.
Founder, SimplyX
explainer video animation—finance

“Everyone is loving the video!”

- Senior Vice President
Compensation Advisors
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Industry Association

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Realtor Website Whiteboard Explainer Video—buyer

Realtor Website Whiteboard Explainer Video—seller

“Excellent Experience & Great Results”

“Louisa helped us produce two animated whiteboard drawing videos. They both turned out beautiful and unique and our client loved them. The whole experience was reassuring and positive where Louisa had a well-structured process to manage expectations and keep us all on track. She kept open communications and encouraged us to do our due diligence at every step. She was flexible and accommodating. The project was an exemplary mix of imaginative creatives and a disciplined journey. We had no surprises and when it came to viewing the end results, we were all excited and very happy. We would certainly work with Louisa in the future and recommend CCA to any business looking for creative videos.”

- Elaine Mikesell
Managing Partner, Mikesell Digital Consulting


Whiteboard Video for Non-Profit Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Medical Explainer Video Companies Articles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for Medical Explainer Video Companies

MEDICAL EXPLAINER VIDEOS

 

It can be difficult to effectively communicate complex medical ideas, but explainer videos can be a great way to do this. They take a complicated topic and explain it in the simplest terms possible.

 

Pair this with an engaging concept and animation and you have the best way to explain healthcare. ;

 

For example, medical explainer videos can be used by healthcare organizations to demonstrate new practices to nurses and doctors, or to train sales representatives in how to explain new products effectively and efficiently, using multimedia in their presentations.

 

Explainer videos can also be used by pharmaceutical companies and other healthcare organizations as a resource for patient information. ;

 

Healthcare businesses have to ensure their clients and customers are well-informed and educated enough to make intelligent decisions when it comes to their health. As such, animated explainer videos are ideal for the healthcare industry.

 

Healthcare topics are sometimes frightening for people and often difficult to understand, which is why animated explainer videos lend themselves well to healthcare. Because they’re animated, they are compelling to watch and they put people at ease, even when they’re about difficult subjects.

 

Patients aren’t the only ones who can benefit from the format, though. They are also useful for educating healthcare professionals like doctors or nurses on new practices and procedures and sales reps can use them to explain new products.

 

Some examples:

 

Product videos to explain how medications or medical products and devices work.

 

Disease Education videos to communicate with doctors, nurses and patients about how to manage, treat and prevent various illnesses.

 

General Health Education videos for patients about wellness, healthy lifestyle choices and treatment options.

 

Sales videos for multimedia marketing presentations for healthcare companies.

 

Corporate Training videos for staff in healthcare businesses.

 

Branding videos for pharmaceutical or medical corporations.

 

Medical Explainer Videos – Changing the Medical and Healthcare Field for the Better

 

The true origin of the phrase “explainer videos” might be unknown but one thing is for sure, they are continuously changing the way different fields and industries share information. In the world of medical and healthcare marketing, an animated explainer video is a quick and convenient communications tool that presents a short and sweet education or informational snapshot.

 

What’s with Explainer Videos?

 

The traditional brick and mortal retail world is now easily accessible for consumers with the rise of smartphones. Broadband and WiFi connections no matter where you go have also allowed a universal way of placing orders and learning more about certain products or services. Today’s modern buyers and consumers appreciate it when they can view something anywhere, anytime.

 

Videos support a big chunk of the population of viewers when it comes to their buying decisions. Videos can even increase conversions by up to 80%. It is more likely for a buyer to purchase a product or service after seeing a demo video compared to someone who didn’t.

 

What is an Explainer Video?

 

An explainer video, by definition, is a compelling and informative video clip that often runs for 2 to 3 minutes that captures interest and clearly communicates an essential core concept. An explainer video may be entertaining and light. The video or audio style is usually animated, thus the name animated explainer video. However, these videos can also take the form of whiteboard, live action, or some combination.

 

Key Characteristics of a Healthcare or Medical Explainer Video

 

The primary mission of an explainer video is obviously to explain. It tells a concise and clear story of just one subject presented in a narrowly focused, easy to understand, and simple way. The purpose is to get the interest of a target audience and to teach, inspire, motivate, or inform viewers. The video that touches both visual and audio senses has a nature of engaging viewers in a more effective way compared to text alone. This then leads to a better and easier mental retention.

 

Many people love and appreciate the marketing versatility of an explainer video. It can fit naturally and seamlessly to almost any place online, such as home pages, topic-specific landing pages, on blogs, Facebook, as well as other social media platforms. However, this is only the beginning.

 

A creative video clip can also find a useful purpose on your own YouTube Channel page. You can also include it with email information, for live-audience and public speaking presentations, and even for seminars, training, and launch or introduction of new products or services.

 

Common Applications of Medical Explainer Videos

 

There are instances when it can be very challenging to communicate about complicated healthcare-related issues and topics. However, you can do this effectively with the help of an animated explainer video. For instance, an explainer video can be used by a healthcare organization to demonstrate some new practices to doctors and nurses or for training sales representatives to explain brand new products efficiently and effectively with the use of multimedia in the presentations. Moreover, explainer videos can be utilized by pharmaceutical companies and some healthcare organizations as a resource for accessing information of patients. Such videos can be used for different purposes:

 

-Branding – Videos can help with branding the pharmaceutical products online and on TV.

 

-Corporate Training – The videos to communicate corporate message in the company. -Patient Health Tips – The animated videos may also be used for educating patients to follow a healthy lifestyle, being aware of the medical responses to different conditions and illnesses, and keeping fit.

 

-To help medical practitioners and consumers learn the functionality of devices and products.

 

-To facilitate communication among the nurses, doctors, and patients. For instance, explain -how the diseases can be prevented, treated, and managed.

 

-Functioning of the product videos can be used for demonstrating the functioning of the -medicines at molecular level.

 

The Perks of Using Explainer Videos in Healthcare Industry

 

Some of the best perks of high quality, strategically placed explainer videos include:

 

Be Consumer-Centric Videos help make every business more consumer-oriented. Putting consumers your main priority means giving them support whenever they require it. A video is the best method to communicated health-related information to the consumers since people may access video resources over the internet any time. Healthcare explainer videos may cut through the clutters, getting rid of the need for the consumers to sort through the pages of the text.

 

Show Thought Leadership Through Educating Others

 

Videos can be your best conversion method between executives and consumers. In addition to that, the executives prefer to watch the videos instead of reading texts. The short videos enable companies to convey messages. Companies may also brand their products through releasing some videos for various products.

 

Demonstrate Considerable Leadership Through Education

 

The trust of consumers is highly valued in the industry of healthcare. The videos from the whiteboard animated videos to the product-related videos may help the companies reach the top of the competition.

 

Highly Cost-Effective

 

With 2-3 minutes length, a professional and polished explainer video must have a designated budget for good quality work. With that said, explainer videos will help you achieve strong ROI or return on investment. Aside from the designated purpose and message, videos may be used in different places over a particular period of time for solid payback.

 

Healthcare Frequently Requires Explaining

 

Anything involved in medical industry can be complex and technical. With explainer videos, they can simplify medical interactions, procedures, and topics for acceptance and greater understanding.

 

Offers Shareable Video Nugget

 

Explainer videos are a knowledge gem that can be shared easily through social media or email. They increase awareness and grow the audience.

 

Enhances Conversion Rates

 

Over 50% of the consumers say that watching explainer videos of products make them more confident to make decisions for online purchasing.

 

Explainer videos are a versatile marketing as well as communication tool, which present a simple and single informative message. The impact is engaging the audience, explain or present the core idea and to inspire viewers or visitors to act. Making professional and high quality animated videos frequently requires creative help.

 

 

MEDICAL EXPLAINER VIDEOS

 

It can be difficult to effectively communicate complex medical ideas, but explainer videos can be a great way to do this. They take a complicated topic and explain it in the simplest terms possible.

 

Pair this with an engaging concept and animation and you have the best way to explain healthcare. ;

 

For example, medical explainer videos can be used by healthcare organizations to demonstrate new practices to nurses and doctors, or to train sales representatives in how to explain new products effectively and efficiently, using multimedia in their presentations.

 

Explainer videos can also be used by pharmaceutical companies and other healthcare organizations as a resource for patient information. ;

Medical Explainer Video Companies


 

If you create a great whiteboard animation, your potential customers will not only remember the explainer video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

The Most Expensive Mistake Of Your Life

If you create a great whiteboard animation, your potential customers will not only remember the explainer video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

 

 

Medical Explainer Video Companies

 

Medical Explainer Video Companies

Articles

Why Is Whiteboard Animation So Effective?

 

We know there are many ways to make a video, so why is it that whiteboard animation stands head and shoulders above the rest?

 

It Starts with Drawing

 

With this medium, drawing is the defining characteristic, and when it comes to visual communication, drawing is one of the oldest forms. In fact, some cave drawings are more than 30,000 years old, which shows that long before the invention of paper, pottery, or even farming, drawings were used to communicate ideas. In fact, the idea of civilization itself was pre-dated by drawing by several thousand years.

 

Remember that every drawing ever made requires the viewer's imagination to bring it to life: prior to that it's just an illusion. And therein lies the beauty of whiteboard animation, because the viewer witnesses the creation of the illusion. New lines create possibilities, and the image is undefined until it becomes something recognizable. The viewer understands only too well that the artist is simply making lines on a whiteboard; however, these marks begin to transform as the drawing continues, and then something happens in the viewer's mind: the marks become something recognizable - perhaps an object, a person, or a face. It's simply magical watching something appear from just a few lines on a whiteboard; and perhaps part of the magic is that the viewer is left wondering what will happen next.

 

Telling a Story

 

Ultimately, a whiteboard animation is designed to tell a story; and storytelling is the perfect way to communicate an idea. It can be as instructional and direct as a training video, or as elaborate and fanciful as a fairytale. Perhaps the definition of whiteboard animation is that it's the simultaneous process of verbal and visual storytelling. Studies show that, in terms of learning and retention, the simultaneous delivery of both visual and verbal material is more effective than using one mode by itself, or even in succession with another mode. Basically, learning is enhanced when the dual modality of whiteboard animation delivers a synergistic effect.

 

The Human Element

 

In today's world of powerful computers there are many ways to create a drawing: there's certainly no denying that computers can crunch out details and make drawings look sharp and clean, and they're definitely vital in today's media production. Even the videos we create are dependent on computers for various steps in the process. It's become increasingly rare to find something made by hand, by a human, because we're living in a world dominated by media that's computer-based.

 

It's this human element of whiteboard animation that brings such a level of authenticity to an idea, even though the viewer may not be aware of it. Whiteboard animation pulls an idea down to a human level, down to earth, making it easier to digest and making it more relatable. Perhaps whiteboard animation is so successful because the content becomes more approachable and less intimidating.

 

Contrast and Simplicity

 

The simplicity and contrast of black and white lines has become a welcome reprieve from the never-ending stimulation viewers are bombarded with from media channels and the Internet. More and more people are continuously connected to the Internet through their computers, smart phones, and other devices; and there's certainly no shortage of sites to visit, songs to download, things to click on, and people to contact. It's what's commonly known today as information overload, and we're facing it on a daily basis.

 

But, our minds are always looking for simplicity, and this desire is satisfied with whiteboard animation because it uses high contrast but simple images to tell a story. Our minds distill sensory input down to the essentials by discarding unnecessary fluff and nonsense. This happens all the time and, without this ability, we probably wouldn't be able to function in today's world - there's simply too much going on. With whiteboard animation there are no unnecessary elements, so the mind is not required to dedicate resources to filter distractions, and can dedicate additional resources to the ideas being presented.

 

We Love Being Entertained!

 

Whiteboard videos are entertaining, and this goes back to the magic of watching someone draw. We're all fascinated with the creative way an image relates to the spoken word. Besides using a live artist, animations are also used, which adds an entirely new level of intrigue and magic. When you have something that's both interesting and engaging, it simply adds to the fascination of watching a whiteboard animation.

 

The Simplicity of Distribution

 

Because this is a digital video, it can be distributed in various layers among many platforms. It can be linked to in an email, hosted on a website, placed in an electronic textbook, shown in a presentation, uploaded, downloaded, copied, shared - whatever! Once your whiteboard animation is ready, you can use it or hand it out to anyone you like. Even while you're sleeping, your video can be working for you 24 hours a day, travelling the world. What better way to reach your target audience?

 

 

Visit the sites they've designed and take time to look through their portfolio. If you're struggling to find anything you like, then they're probably not the right web design agency for you.

 

 

Animate Your Own Animation

Medical Explainer Video Companies
Articles

Choosing the Right Graphic Designer

 

The right graphic designer can help your business achieve its ultimate visualization communication goals, but you must know what to look for when choosing a graphic designer.

 

Below we've listed some helpful tips on choosing the right graphic designer for your project:

 

Experience

 

Experience is paramount when choosing your graphic designer. Professional graphic designers only survive in this highly competitive field when they're providing their clients with top-quality service, and one of the key factors in determining this is the length of time they've been in business.

 

Design Portfolio

 

Your decision in selecting the right graphic designer should not be too difficult once you've seen some design samples: from these samples, you should gain good insight into previous work that's been completed; plus, you'll see if the work a particular designer produces is what you're actually looking for.

 

The Design Process

 

There are various steps involved in the process of completing a project and showing it to clients. In order to determine the effective flow of work, it's important to note the ease of use and readiness of the designer's system that's in place. You need a proper history of all conversations which took place both before and after the design process, and you don't have time to waste in lost emails.

 

Testimonials

 

Testimonials can be very helpful when trying to determine what a designer will be like to work with, so don't hesitate to ask for references. You're looking for designer's clients you can contact personally; people who can confirm their satisfaction in working with that designer.

 

The right graphic designer for your project will be able to create ideas for a specific purpose and help visually express your business's objectives. Your message should be clear, so the outcome must be thoughtful, visual communications.

 

 



 

 

 

Medical Explainer Video Companies

 

Medical Explainer Video Companies Articles

The Four Pillars of a Successful Video Marketing Strategy

 

There are many advantages to implementing a video marketing strategy, including -

 

- Getting your message out in an interesting format;

 

- Attracting ideal clients;

 

- Becoming immediately visible;

 

- Having a greater impact; and

 

- Making more money!

 

Studies show that when you use video as a marketing tool your chances of jumping to Page 1 on a Google search increase by a whopping 53 times!

 

Video marketing is also referred to as "relationship" marketing, because it builds loyalty, it's perfect for connecting to viewers, and it develops the know, like, and trust aspect, which is vitally important when conducting online business. To create an effective video, emphasis must be placed on your marketing strategy. By this we mean, you should ask yourself the following questions when considering your video campaign -

 

- What goal am I trying to achieve with this video?

 

- Will this video accomplish my business objective?

 

- Who will see this video? and

 

- What do I expect from the viewer once they've watched this video?

 

Your first consideration must be strategy; then you can think about technology, tools, and equipment. To ensure you've got a solid structure for your video, try using the following Four Pillar formula -

 

No. 1: Purpose

 

Put some careful thought into the purpose of your video regarding business goals, because understanding your objectives will help shape your message, determine the appropriate platforms for your video, and the methods of distribution. Your list of business goals may include increasing your visibility, creating awareness, generating leads, building credibility and trust, growing your list, launching a product, selling a service, driving web traffic, and so on.

 

No. 2: Premise

 

The next step is to determine the story, message, or script for your video plan. The premise is how you intend to communicate with your viewer and move them to action. What are you trying to achieve? How do you want the viewer to react once they've watched your video?

 

The key here is to remember that online viewers have a very limited attention span, so you must keep this in mind when writing your script or formulating a message. Keep your video short and get to the point as quickly as possible in a clear, direct, and concise manner. Except for webinars, training videos, and so on, you may have noticed that most successful YouTube videos are less than three minutes in length.

 

No. 3: Platform

 

Some might argue that the only two types of videos are on-camera and off-camera, but there are, in fact, various other styles and options. You need to find the platform that perfectly fits your style and your needs.

 

Most creators of video typically default to on-camera video, which can include a live webcast, a video tips series, an interview with two or more people, or the direct-to-camera video. When you're trying to promote trust and credibility, on-camera videos are effective at connecting with viewers in an engaging and entertaining manner, and for promoting a personal service.

 

On the other hand, off-camera videos are very effective for training videos and webinars, or other situations where you're sharing a lot of information. In addition, you don't personally need to be on-camera, which many shy people prefer.

 

No. 4: Promotion

 

The fourth pillar in our formula is promotion, which means how you intend to market, share, and distribute your video online. To the best of your ability you must determine where you believe your target market is, then share your video there. Once your video is live on YouTube, one-click sharing can be quickly set up to Twitter, Facebook, Google, LinkedIn, and others. YouTube provides an embed code which you can use to put your video on your website or blog; plus, they'll provide a link to your video so it can be sent out in an email to your list. Don't ignore other sites that accept video, like Instagram (which has a 15-second limit), Pinterest, SlideShare, Vimeo and Viddler. The idea is to get your video out there, so the more you distribute it, the more chance you have of viewers finding it, watching it, and sharing it.

 

Be Consistent with Your Video Marketing Strategy

 

Like any marketing campaign, video marking should not be considered a one-time event. Create a long-term plan for effectively using video to promote your business. To achieve the most impact, your video efforts must be consistent and ongoing.

 

Try to get some momentum going with your video creations. One such way to create this momentum is to develop a series of'expert tips' videos so you can share your knowledge. Developing a series of short how-to videos will expand your influence and increase your credibility. The advantage of this tactic is that the videos can all be recorded in one session, with once or twice-weekly'tips' videos being posted on YouTube. This type of advertising campaign gives you visibility on the Internet, and your viewers will learn to trust your expertise - and your brand!

 



Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 



Medical Explainer Video Companies

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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