Web Design Designs

Print

Strong design that catches attention
and enhances your brand

Business Web Design

Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Web Design Designs

Video

Different styles to showcase
your business message

Website Designe

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Web Design Designs

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Business Web Design

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

Website Designe

Logos

Logos that reflect and communicate
your business philosophy

[%var003]

Other Fun Stuff

Ars longa, vita brevis —
(not enough hours in a day)

Business Web Design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Reno

"

Reno is a city in the US state of Nevada. Known as ""The Biggest Little City in the World"", Reno is famous for its casinos. The city is situated in the northwestern part of the state and is the county seat of Washoe County. Reno is the most populous Nevada city outside of the Las Vegas metropolitan area. As of the 2010 census, the city had a population of 225,221 making it the fourth most populous city in the state after Las Vegas, Henderson, and North Las Vegas. The city sits in a high desert valley at the foot of the Sierra Nevada.Reno is the birthplace of . The Reno Sparks metropolitan area is informally called the Truckee Meadows and consists of nearly 500,000 residentsBefore the late 1950s, Reno was the gambling capital of the United States, but in the last twenty years Las Vegas' rapid growth, American Airlines' 2000 buyout of Reno Air, and the growth of Native American gaming in California have reduced its business.

 

Older casinos were torn down, or smaller casinos like were either closed or were converted into condos.Because of its location, Reno has traditionally drawn the majority of its California tourists and gamblers from the San Francisco Bay Area and Sacramento, while Las Vegas has historically served more tourists from Southern California and the Phoenix area.Several local large hotel casinos have shown significant growth and have moved gaming further away from the Virginia Street core. These larger hotel casinos are the .was chosen as the most outstanding Reno gaming/hotel property by Casino Player and Nevada magazines. In 2005, the Casino began a $300 million Tuscan themed expansion.In an effort to bring more tourism to the area, Reno holds several events throughout the year, most of which have been extremely successful.

 

They include Hot August Nights (a classic car convention), Street Vibrations (a motorcycle fan gathering and rally), The Great Reno Balloon Race, a Cinco de Mayo celebration, bowling tournaments (held in the National Bowling Stadium), and the Reno Air Races.Several large commercial developments were constructed during the mid 2000s boom, such as The Summit in 2007 and Legends at Sparks Marina in 2008.Reno is the location of the corporate headquarters for numerous companies have development and manufacturing presence in Reno.

 

"

 

Information for the state of Nevada

"The Bureau of Economic Analysis estimates that Nevada's total state product in 2010 was $126�billion. Resort areas like Las Vegas, Reno, Lake Tahoe, and Laughlin attract visitors from around the nation and world. In FY08 the total of 266 casinos with gaming revenue over $1m for the year, brought in revenue of $12 billion in gaming revenue, and $13 billion in non-gaming revenue. Many of the high plateau areas are excellent for grazing, and cattle and sheep raising are important industries.

 

Because of the prevailing dryness and the steep slopes, agriculture is not highly developed, but is devoted mainly to growing hay and other feed for cattle; however, potatoes, onions, and some other crops are also cultivated.Nevada's riches do not grow from its land; rather, almost incredible wealth lies below its surface. Although copper mining is now much less dominant than before, Nevada is the nation's leading producer of gold, silver, and mercury. Petroleum, diatomite, and other minerals are also extracted. The state's manufactures include gaming machines and products, aerospace equipment, lawn and garden irrigation devices, and seismic monitoring equipment.

 

Warehousing and trucking are also significant Nevada industries.Nevada's economy, however, is overwhelmingly based on tourism, especially the gambling (legalized in 1931) and resort industries centered in Las Vegas and, to a lesser extent, Reno and Lake Tahoe. Gambling taxes are a primary source of state revenue. The service sector employs about half of Nevada's workers. Liberal divorce laws made Reno ""the divorce capital of the world"" for many years, but similar laws enacted in other states ended this distinction. Much of Nevada (almost 80% of whose land is federally owned) is given over to military and related use. Nellis Air Force Base and the Nevada Test Site have been the scene of much nuclear and aircraft testing; Yucca Mountain is slated to be the primary depository for U.S. nuclear waste."

 

The Crimes We Commit Against Our Website  

Compared to static emails, videos used in email marketing generate between two and three times higher click-through rates. -Reno Website Design Companies

 

 

IMAGINE YOU IN FORTUNE  

Reno Website Design Companies Articles

"

Video: An Effective Way to Communicate with Clients

 

Today, we're seeing video as one of the key methods for communicating messages to clients. Here are some interesting facts you may not be aware of -

 

-After Google, YouTube has become the second-biggest search engine;

 

-Every minute there are 60 hours of video being uploaded; which means that each and every second a staggering 60 minutes of video is uploaded onto YouTube;

 

-Each day a whopping 4 billion videos (conservatively) are watched;

 

-Each month more than 800 million users visit YouTube;

 

-Every month more than 3 billion hours of video are watched on YouTube;

 

-In one month, more video is uploaded to YouTube than the three major networks in the United States created in 60 years;

 

-YouTube had over 1 trillion views in the year 2011; which equals around 140 views for every person on earth.

 

So, what do all the above statistics mean for you and your business? It means that viewers love videos, so businesses need to acknowledge this and provide their customers with the type of content they're looking for. It's true that a lot of online video consumption is driven by entertainment and recreational videos; however, there's enough evidence to show that video is very impactful when used for business purposes.Let's take a look at another lot of statistics -

 

-Consumers spend 9% more time viewing a webpage when there's a video present, compared to when there's no video;

 

-In a survey, 22% of respondents said they preferred to watch a video rather than browsing text when looking for business information, and 60% said they would watch a video before they read text on the same webpage;

 

-75% of executives surveyed said that at least once a week they watch work-related videos on business websites, while more than 50% said they watch these videos on YouTube;

 

-A survey carried out by Forbes in October 2010 showed that, after viewing a work-related online video, 65% of executives in the United States visit a vendor's website.

 

So, what does all this information mean? It means that, for the continued success and growth of your business, it's imperative that you implement a video content strategy, if you haven't yet done so.

 

Below we've listed the main reasons why we believe you need to implement a video content strategy for your business -

 

-It's What Your Clients Want!

 

All today's trends point towards the fact that your customers and potential customers want video from you; and if you don't give your customers what they want, someone else will.

 

-Less Time - More Content

 

In just of short period of time you can communicate a lot of information via video. In fact, research shows that watching one minute of video is equivalent to reading 1.8 million words!

 

-Assists with Branding

 

Branding can be a very complex business, and videos are ideal for crafting and shaping your brand. It's a lot easier to convey emotions and add different attributes to your brand with a video than it is with photos and text.

 

-They're Multipurpose

 

It's not only on their website that businesses use videos; they use other online channels as well, like social media platforms and YouTube. Videos can also be used for email marketing campaigns, for presentations in off-line settings, and on televisions in waiting rooms.

 

-Improved Website Quality

 

A well put-together video improves the overall quality and efficiency of any website.

 

-Highlights Your Profile and Personality

 

Clients respond to videos created with a personal touch, so businesses can use video to project a more human and personal profile to their clients. Doctors and lawyers are able to present a less formal approach through video, something clients appreciate and respond to.

 

-Email Marketing

 

Compared to static emails, videos used in email marketing generate between two and three times higher click-through rates.

 

-Videos Are the Way of the Future

 

Today, most smartphones and other mobile devices are already optimized for video consumption, which means that when you provide content in video format, you're automatically differentiating yourself from your competitors.

 

"

 

The Crimes We Commit Against Our Website

 

 

Reno Website Design Companies Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 

 

 

Reno Website Design Companies Articles

Explaining Whiteboard Animations

 

Whiteboard animations, also known as animated doodling or video-scribes, are videos consisting of simple illustrations drawn on a white background. Whiteboard animations are the ideal way of communicating a message or telling a story, because, through the action of drawing, they make images come to life.

 

Animated videos help the viewer better understand and retain an idea, message, or concept, because the animation is so captivating that it keeps the viewer's attention and makes it hard for them to look away. Today, whiteboard animations have become extremely popular and are being used by organizations and companies all over the world to promote, educate, and persuade the viewer.

 

Whiteboard animations are used to -

 

Explain an idea or core concept;

 

Promote a new product;

 

Describe in detail how a certain process works;

 

Tell a brand's story;

 

Communicate a training initiative or new strategy;

 

Educate the general public, or students;

 

Draw attention to a specific message; and

 

Present research findings.

 

Over the past few years the potential of video content marketing has become very obvious and, as more businesses capitalize on this growing trend, we're seeing the internet becoming increasingly populated with various types of animations and videos. Possibly the greatest advantage of a high-quality whiteboard video is that it's direct and simple. It's not dependent on flashy effects to engage the viewer; it relies solely on carefully crafted hand-drawn illustrations. It's a well-known fact that today's internet viewer has a short attention span, and these illustrations are designed to quickly captivate the viewer and help them remember what they've seen and heard in a way that's never been achieved by other video formats.

 

Why Whiteboard Animation Videos Are So Successful

 

Below we've listed the main reasons why we believe white board animations have become so effective in drawing the viewer's attention and getting your message across -

 

They're So Simple

 

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

 

They're Multisensory

 

Whiteboard animations use a combination of illustrations, on-screen text, and audio, and these work together to target different areas of the brain simultaneously. We all learn differently: some people learn by listening while others are more visual learners, and that's probably why whiteboard animations are so successful, because they work for everyone.

 

They're Captivating

 

Well-made animation videos are a joy to watch. Whether it's the fact that the image is revealed one part at a time or perhaps it's that our attention is drawn to a hand moving across the screen; whatever the attraction, it's true that we love watching whiteboard animation videos, and we don't take our eyes off for one moment because we don't want to miss what happens next. The result is that viewers pay more attention to whiteboard animation videos than they do to any other type of video.

 

They're Enjoyable to Watch

 

It's quite easy to get someone to be receptive to your message with a whiteboard animation video. These videos create a sense of fun, thereby putting the viewer in a good mood and making them more responsive to what you're trying to say. When the viewer is watching images that are more cartoony than corporate and boring, it doesn't feel like work - it feels like fun! And what better way of getting people to relax and enjoy ‘the movie'.

 

They're Memorable

 

Compared to talking head videos, studies of whiteboard animations were found to increase viewers' retention of messages by 15%. Any increase would be impressive, but an increase of 15% is quite extraordinary. Study show that viewers remember what they've seen for much longer, and are more likely to share both the message and the video.

 

 

You Can Find More Information at  http://claytoncommercialarts.com
and at Graphic Design Companies Reviews at Bylouisa.com

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

Why Aren'T You?

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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